Source: 82 % use social networks to connect with family and friends, Millenials are most likely to get news from social networking sites (, 95% aged 18-34 (Millennials) follow brands through social media (. Email Summit 2015: Top takeaways from this year's best sessions. 0000263201 00000 n 0 See our Privacy Policy to unsubscribe or withdraw consent. Enter your email below to receive MarketingSherpa news, updates, and promotions: Note: Already a subscriber? 0000045947 00000 n Time each group and discuss which communication style was the most effective. : a smartphone, TV, laptop, desktop, and iPod/iPad. Different Effective Methods of Communication – Most of the times, when the word communication comes to the mind of the people, they think about exchanging ideas and information by means of words but such type of verbal communication is just a small component of communication. h�b``�d``�g`c`,Rgb@ !V�(��K�X٪x��n���0rl�(��2e��������M�w More than that though, what really matters to this group is a sense of 'humanness', and not large-scale corporations. trailer Take time to look at the analytics software on your social media pages for a breakdown of who your audience currently is, and consider publishing content and revising your marketing strategy to appeal more to this demographic. At the end of 2000, over 7% of staff in social services were from minority ethnic groups. It’s a time of the year when spirits are often raised but, Baby Boomers spend 27 hours per week online, two, They spend more online than any other generation (, 92% of Gen Xers own a cellphone, 69% own a desktop computer, 61% own a laptop, and only 5% own a tablet. 79 0 obj <> endobj It can be difficult to get used to all the new platforms and networks available, but the time invested is well spent. Click here to see a printable version of this chart. Click Here to Manage Subscriptions, Get Better Business Results With a Skillfully Applied Customer-first Marketing Strategy. Luckily, Generation Z isn't a group marketers are currently focused on too heavily, yet (well, except for toy stores and children's products). 0000238142 00000 n 0000047160 00000 n 0000001296 00000 n 0000126991 00000 n Straddling the gap between the technological revolution of the 90s and the economic boom and social development of the 60s and 70s, Generation X are a difficult group to pin down. As I said, 68% of Americans 65 or over prefer postal mail (tied for the top spot in that age group), but there was a dramatic drop off among younger people with only 30% of those 18 to 34 preferring postal mail. It's worth noting that this chart is applicable to Western nations, Asia and other cultures may have their own demographics and definitions. Subscribe to MarketingSherpa Chart of the Week, Optimization: A discussion about an ecommerce company's 500% sales increase, Four Ideas on Marketing to Digital Natives Versus Digital Immigrants, Marketing to Tweens: Data, Spending Habits + Dos & Don’ts to Reach This Fickle Age Group, 35 to 44-year-olds were the most likely to prefer email (78%), People 65 and over were the least likely to prefer email (a still robust 68%), 27% of 18 to 34 year olds want text messages from companies versus 6% of people 65 and over, 33% of 18 to 34 year olds want to communicate through social media with companies versus 4% of people 65 and over, 24% of 18 to 34 year olds want online content videos (like on YouTube and Vine) from companies versus 3% of people 65 and over, 22% of 18 to 34 year olds want to communicate through mobile apps with companies versus 2% of people 65 and over. BeeLiked offers companies an ever-growing portfolio of campaign types that are quick to create, with full design flexibility, performance tracking and data collection capabilities to ensure your campaign and promotion exceed all your expectations.