[2], The apostle of sans serif was Jan Tschichold (2 April 1902 Leipzig, Germany – 11 August 1974 Locarno, Switzerland), a German-Swiss graphic designer. { bidder: 'openx', params: { unit: '539971081', delDomain: 'idm-d.openx.net' }}, "authorizationTimeout": 10000 { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; In typography, a sans-serif, sans serif, gothic, san serif or simply sans typeface is one that does not have the small projecting features called "serifs" at the end of strokes. { bidder: 'sovrn', params: { tagid: '387232' }}, Serif typefaces are used in books, newspapers, and most magazines. var mapping_rightslot = googletag.sizeMapping().addSize([746, 0], [[300, 250]]).addSize([0, 0], []).build(); { bidder: 'sovrn', params: { tagid: '346698' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, Letters must be adjacent and longer words score better. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776160', position: 'atf' }}, 'pa pdd chac-sb tc-bd bw hbr-20 hbss lpt-25' : 'hdn'">, iarti/iStock/Getty Images Plus/GettyImages. { bidder: 'sovrn', params: { tagid: '346688' }}, var mapping_topslot_b = googletag.sizeMapping().addSize([746, 0], [[728, 90]]).addSize([0, 0], []).build(); storage: { 'All Intensive Purposes' or 'All Intents and Purposes'? "loggedIn": false { bidder: 'sovrn', params: { tagid: '446382' }}, Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. "error": true, Sans-serif forms can be found in Latin, Etruscan, and Greek inscriptions, for as early as 5th century BC. { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_topslot_728x90' }}, Ro, Cookies help us deliver our services. { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, [1] The conventional wisdom holds that serifs help guide the eye along the lines in large blocks of text. Cambridge Dictionary’s Word of the Year 2020, Clear explanations of natural written and spoken English. { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_btmslot_300x250' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, name: "idl_env", { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, "login": { { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, },{ }); dfpSlots['rightslot'] = googletag.defineSlot('/2863368/rightslot', [[300, 250]], 'ad_rightslot').defineSizeMapping(mapping_rightslot).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').addService(googletag.pubads()); Other fonts may have two horizontal bars on the capital-i, a curved tail on the lowercase-L, or both. googletag.pubads().collapseEmptyDivs(false); var googletag = googletag || {}; ga('set', 'dimension2', "entryex");  | Last modifications, Copyright © 2012 sensagent Corporation: Online Encyclopedia, Thesaurus, Dictionary definitions and more. {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/2863368/rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, Originally cut in 1812. iasLog("criterion : cdo_c = " + ["arts_entertainment_media"]); In print, sans-serif fonts are used for headlines rather than for body text. var pbAdUnits = getPrebidSlots(curResolution); syncDelay: 3000 { bidder: 'ix', params: { siteId: '555365', size: [120, 600] }}, Sans serif typefaces are considered more modern than serif typefaces. When Facebook rolled out a corporate rebrand last fall, the lead image in the press release showed the new logo — breezily spaced, Don’t be surprised if the street number is in mid-century, Phantom Sans, for example, is a pretty straightforward, But the plus sign suits the modern tendency toward narrow, nerd-chic, Images are sprinkled throughout a page featuring a clean layout and a. Privacy policy Add the power of Cambridge Dictionary to your website using our free search box widgets. “Changing your logo from serif to sans-serif does not always mean better.” The point is, sans serif logos are a fantastic choice for brands who want to appear modern and cutting-edge—but if you have a more traditional business or work in a more “old school” industry, serif fonts can actually be more impactful. { bidder: 'openx', params: { unit: '539971081', delDomain: 'idm-d.openx.net' }}, { bidder: 'openx', params: { unit: '541042770', delDomain: 'idm-d.openx.net' }}, These example sentences are selected automatically from various online news sources to reflect current usage of the word 'sans serif.' by Penguin Random House LLC and HarperCollins Publishers Ltd, Example sentences from the Collins Corpus, Get the latest news and gain access to exclusive updates and offers. “Affect” vs. “Effect”: Use The Correct Word Every Time. { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, probably from sans + modification of Dutch schreef stroke — more at serif. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'appnexus', params: { placementId: '19042093' }}, expires: 365 { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, A windows (pop-into) of information (full-content of Sensagent) triggered by double-clicking any word on your webpage. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}, Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020, Collins English Dictionary - Complete & Unabridged 2012 Digital Edition bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, Send us feedback. { bidder: 'appnexus', params: { placementId: '11654156' }}, Note that in some sans-serif fonts, such as Arial, the capital-i and lowercase-L appear identical. Verdana, however, keeps them distinct because Verdana's capital-i, as an exception, has serifs. In 1832, Thorowgood of Fann Street Foundry introduced Grotesque, which include the first commercial Latin printing type to include lowercase sans-serif letters, For the purposes of type classification, sans-serif designs can be divided into four major groups:[18]. sans serif definition: 1. any typeface in which the letters do not have serifs (= small lines) added to them: 2. relating…. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. { bidder: 'appnexus', params: { placementId: '11654149' }}, Tschichold not only designed typefaces, he showed how they could be used in the design of book printing. googletag.pubads().disableInitialLoad(); { bidder: 'ix', params: { siteId: '555365', size: [120, 600] }}, Learn more. Sans-serif fonts tend to have less stroke width variation than serif fonts. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776140', position: 'atf' }}, userIds: [{ { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, { bidder: 'ix', params: { siteId: '555365', size: [300, 250] }}, { bidder: 'ix', params: { siteId: '195451', size: [300, 250] }},